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11 Top Customer Feedback Management Software: Features, Pricing & Reviews
In every click, complaint, compliment, and cancellation lies a story.
And the businesses that grow fastest aren’t just the ones with the best products, they’re the ones that know how to listen, learn, and act, and utilize customer feedback tools.
That’s the power of customer feedback; when managed right, it’s your clearest path to smarter decisions and stronger loyalty.
In this blog, we explore 11 top customer feedback management tools that do more than collect responses, they turn raw opinions into strategic action. Explore their features, pricing, and real user insights to find the tool that helps you listen better and grow faster.
What are customer feedback management tools?
Customer feedback management tools are software solutions that help businesses collect, organize, analyze, and act on customer feedback. They streamline the process of gathering insights through surveys, reviews, and other touchpoints, allowing businesses to turn feedback into insights, identify trends, and take timely action to improve the customer experience.
Best customer feedback management software: At a glance
- Qualtrics
- VWO
- Sogolytics
- SurveySparrow
- Zonka Feedback
- Survicate
- Refiner
- Forsta
- Canny
- Trustpilot
- Mtab
Disclaimer: The pros and cons listed are based on reviews and feedback from third-party sites such as G2, TrustRadius, and other sources.
Top 11 customer feedback management software: Detailed overview
1. Qualtrics – Experience management at scale
Qualtrics is an experience management platform that helps organizations capture and analyze feedback across customer, product, and brand touchpoints. Its intuitive interface, customizable surveys, and real-time analytics enable teams to build multi-channel feedback programs, track key moments in the customer journey, and turn insights into actions that guide product development and improve satisfaction, retention, and decision-making.
Best features
AI-Powered Survey Software, Sentiment Analysis (textiQ), Personalized Responses, CSAT, NPS, Online Purchase Feedback, Website Satisfaction, Advanced Reporting Dashboards, StatsiQ
Free trial
- Not available; users can request a demo.
Starting price
- A custom quote can be requested based on features and organization size.
Pros:
- Easy to use with strong self-service capabilities and customizable reports.
- Creating surveys is simple, and the sentiment analysis for open-text responses adds meaningful insights.
Cons:
- The pricing may feel high unless all features are fully used, which can be tough for smaller teams.
- Comparing data across time frames on one dashboard is limited, and more flexible group-level filters would improve usability.
2. VWO – From feedback to action, all in one platform
VWO empowers businesses to collect, analyze, and act on customer feedback directly within their websites. Its on-site surveys help uncover user intent, hesitation points, and experience gaps by asking targeted questions at the right moments, using triggers like time on page, scroll depth, or exit intent.
With conditional branching to personalize questions, multilingual support to reach global audiences, and varied formats to match user context, surveys align closely with your brand and goals.
Further, you can view session recordings of survey respondents to see exactly how they navigated your site, revealing friction points, hesitation, or drop-offs that their feedback alone might not show.
VWO Copilot AI summarizes responses and suggests improvements, while the visual dashboard and advanced filters help break down feedback by user behavior, traffic source, device type, and other relevant factors. You can segment responses by specific URLs, campaign parameters, or visitor actions, making it easier to identify patterns, spot high-impact issues, and prioritize fixes with precision. AI-summarized reports paired with this level of filtering help teams move from insight to action faster and more confidently.
Create goal-driven, engaging surveys effortlessly with VWO Copilot.
Start by choosing a predefined objective or entering your own, then let AI generate smart questions tailored to your goals. Refine, tweak, or regenerate until your survey feels just right.
Best features
AI-summarized survey reports, Conditional Branching, Targeted Follow-Ups, Brandable Surveys, Advanced filtering, AI-Powered Survey Creation, A/B Testing, Behavioral Analytics, Program Management
Free trial
- Yes, a 30-day trial of all Insights features is included. Get started with VWO’s free trial and turn customer feedback into smarter, data-driven decisions.
Starting price
- Free Plan: Includes website surveys for up to 5,000 monthly tracked users (MTUs).
- Paid Plans: Full survey features start at $199/month for up to 10,000 MTUs, billed annually.
Pros:
- It offers top-tier support with a 99% CSAT score, surpassing the industry average and ensuring consistently high customer satisfaction.
- Setting up A/B tests and splitting traffic for survey experiments is quick and easy with minimal code.
Cons:
- It is primarily focused on web-based feedback and may need additional tools to capture insights from other channels like email or mobile apps.
3. Sogolytics – All experience data in one platform
Sogolytics is a versatile experience management platform designed to help organizations improve customer satisfaction through collecting customer feedback and making data-backed decisions. With intuitive survey tools and seamless automation, it simplifies every step of the feedback process, from design to distribution to analysis, making it accessible to teams across industries and organization sizes.
The platform’s advanced predictive analytics go beyond basic metrics, helping businesses analyze customer responses and uncover the “why” behind the data. With dedicated modules like SogoCX for customer experience, Sogolytics enables teams to detect patterns, anticipate challenges, and realign strategies to create a meaningful impact.
Best features
AI-based survey creation, Text Analysis Report, Cross-Tab Reports, Participation Tracking Dashboard, Segmentation, Real-time Reports, Filters
Free trial
- Yes, every plan comes with a free trial, with short-term access to all features.
Starting price
- Free: Basic features are available for life.
- Paid: Starts at $25/month, billed annually.
Pros:
- It offers great flexibility in analyzing survey data with multiple reporting views.
- Customer support is excellent and highly responsive.
Cons:
- Saving and reusing reports or filters can be a bit confusing at times.
- The need to manually renew the non-profit account can be inconvenient.
4. SurveySparrow – Conversational feedback & analytics
SurveySparrow offers an engaging, chat-style survey experience that improves response rates and user engagement. Designed for SMEs and enterprises, it provides robust tools to collect feedback through web, mobile, offline, and email channels. With built-in analytics, organizations can track NPS, CSAT, and CES, and identify feedback trends using intuitive dashboards to enhance customer experiences.
Best features
Conversational Surveys, Offline Surveys, Sentiment Analysis, NPS Score, Multilingual Surveys, Visual Workflows, Executive Dashboard, Ticket Management, Survey Builder with Conditional Logic Branching, Video Surveys
Free trial
- Yes, a 14-day free trial is available on Business plan features.
Starting price
- Free: Forever free with basic features – up to 3 surveys with 10 questions each, and collect up to 50 responses/month.
- Paid: Starts at $19/month, billed annually.
Pros:
- Easy to use, with smooth setup, integration, and responsive customer support.
- The chat-style interface makes surveys more interactive and boosts response rates.
Cons:
- Data tagging is limited, as the platform allows only one tag field per response.
- Customizing automated reports can be difficult and less flexible at times.
5. Zonka Feedback – Omnichannel feedback & real-time insights
Zonka Feedback is a multichannel feedback and experience management tool ideal for businesses looking to gather in-the-moment feedback via kiosks, tablets, emails, SMS, and web widgets.
The AI-powered analytics engine helps decode customer sentiment, highlight key themes, and route responses based on urgency and intent. The automated follow-ups make it easy to close the feedback loop and drive continuous improvement.
Best features
AI-Driven Platform, AI Survey Editor, NPS, CSAT, Customizable Workflows, Sentiment Analysis, AI Translations & Summaries, Text Analysis, Advanced Reporting, AI Analytics, Automatic Tagging, In-Product Feedback, Website Feedback
Free trial
- Yes, a 14-day free trial is available for all paid plans.
Starting price
- Free: Access to basic & limited feedback features.
- Paid: Starts at $49/month, billed annually.
Pros:
- The platform is fully customizable, easy to navigate, and offers an interactive user experience.
- Excellent customer support that actively listens to user feedback and often implements requested features.
Cons:
- Product documentation and feature naming could be clearer for easier navigation and setup.
- The interface feels basic in places, and users may occasionally encounter minor glitches.
6. Survicate – Website & product feedback collection
Survicate is a customer feedback platform that helps businesses turn customer feedback into meaningful action by meeting users where they are—on websites, in apps, via email, or inside tools like Intercom and Braze. It supports a wide range of survey types, including NPS, CSAT, CES, and custom KPIs, with smart targeting based on user behavior, attributes, or journey stage.
Its AI-powered analytics automatically categorizes feedback, highlights trends, and answers research questions through an intuitive insights hub. Combined with real-time dashboards, partial response capture, and over 40 native integrations, Survicate enables teams to monitor sentiment, close the feedback loop, and fuel product and marketing decisions with confidence.
Best features
In-Product Surveys, Automated Follow-up Actions, Survey Templates, Website Feedback Surveys, Survey Logic and Automatic Translation, Feedback Widgets, Personalization
Free trial
- Yes, 10 days to explore the features of the Growth plan.
Starting price
- Free: 25 responses, 1 active survey, and 30-day data retention/month.
- Paid: Starts from $49/month, billed annually.
Pros:
- Easy-to-use interface with flexible question types and layouts that can be set up in minutes.
- Survey reports are clear, visually appealing, and easy to interpret.
Cons:
- Limited ability to capture detailed technical data about respondents for internal surveys.
- The platform can lag during quick edits, making last-minute survey changes less smooth.
7. Refiner – Microsurveys for SaaS & web products
Refiner specializes in in-app micro surveys designed for product and SaaS teams. It helps gather user feedback contextually within the product experience and provides advanced targeting for deeper insights. It is Ideal for startups and growth-stage companies focused on product-led growth.
With features like branching logic, surveys automatically adapt based on user responses, keeping interactions relevant and reducing drop-offs. Integrated workflows and real-time data sync ensure feedback can be segmented, analyzed, and acted on efficiently, all within one streamlined system.
Best features
NPS, CSAT, Reporting Dashboard, User Segmentation, AI Response Tagging, Workflow Automation, Event Triggers
Free trial
- Yes, a 30-day free trial capped at 100 survey responses is available.
Starting price
- Free: Limited to 25 survey responses, 1000 MAUs, and 5000 page views per month.
- Paid: Starts at $79/month, billed annually.
Pros:
- Easy to set up, with sleek and customizable survey widgets that blend in without being intrusive.
- The user-friendly survey flow makes it engaging for respondents, and the post-response data view is clear and easy to work with.
Cons:
- Some content customization and workflow features could be more flexible.
- The number of live surveys is restricted on lower plans, which may require an upgrade for products with multiple features.
8. Forsta – Unified insights for human experience
Forsta is a customer feedback and research platform that allows organizations to gather, analyze, and act on feedback across customer and market research touchpoints. It brings data from multiple channels into a centralized platform, helping organizations uncover patterns, track sentiment, and take insight-backed actions with clarity.
Its Genius Text Analytics feature helps turn open-ended responses from surveys, chats, and emails into structured, measurable insights. Teams can also build interactive dashboards with graphs, infographics, and branded reports, making it easier to present findings, share them across teams, and take action faster.
Best features
Interactive Dashboards, AI-powered Categorization, Mobile Reporting, Infographic Storytelling, Transcription, Exploratory Analysis, Voice Sentiment Analysis, Survey Software, Voice of Customer, Digital Interviews
Free trial
- Info is not available on the website; a demo can be requested.
Starting price
- Plans are not available on the website.
Pros:
- Private client rooms with chat and translation features keep communication separate from respondents.
- It provides fast and reliable support from onboarding to ongoing account management.
Cons:
- The support and training portal isn’t always easy to navigate.
- Some respondents may face difficulties while logging in.
9. Canny – AI-powered feedback management
Canny is a feedback management platform built for product teams to collect, organize feedback, and act on customer insights. Users can post suggestions, vote on features, and track updates, while product managers prioritize requests, segment feedback, and plan roadmaps based on user interest. It integrates seamlessly with project management tools to streamline development workflows.
With Canny Autopilot, AI handles feedback collection, deduplication, and analysis through tools like Feedback Discovery, Smart Replies, and Comment Summaries, reducing manual effort and helping teams uncover valuable insights to build more customer-centric products.
Best features
Feature Voting Boards, User Segmentation, Roadmaps, Feedback Analysis, Changelog, Bug Tracking, Feature Request Management
Free trial
- No free trial, but a demo can be requested.
Starting price
- Free: Automated feedback capture and 25 tracked users/month.
- Paid: Starts from $19/month, billed annually.
Pros:
- Similar feature requests can be easily merged, so all votes count toward one, making it easier to prioritize.
- Custom fields, filters, and export options make it convenient to sort and manage feedback data.
Cons:
- The changelog could be more prominent, with better widget visibility to highlight recent updates.
- The internal roadmap is limited to a list view; having a Kanban view would improve usability.
10. Trustpilot – Public review platform for brand credibility
Trustpilot is a review management platform that helps businesses collect, display, and respond to verified customer feedback. It automates review invitations, supports post-purchase follow-ups, and builds trust by showcasing real experiences, boosting credibility, and online visibility.
With customizable widgets, Google Seller Ratings, and social proof tools, Trustpilot helps improve search performance and drive conversions. The reporting and analytics features provide valuable visitor insights and review highlights, helping brands understand audience behavior, track performance, and refine engagement strategies.
Best features
Business Profile Page, Trustpilot Widgets, Customizable Review Invitations, Automated Review Invitations, AI-assisted Review Responses, Sentiment Analysis, Analytics & Insights, Review Tagging,
Free trial
- No free trial available; a demo can be booked.
Starting price
- Free: 50 automated review invitations/month.
- Paid: Starts from $299/month, billed annually.
Pros:
- It offers reliable integration options and delivers on core features effectively.
- Customer feedback is unfiltered, providing genuine and honest opinions.
Cons:
- Pricing and renewal terms could be more transparent, as some users find auto-renewals and rate changes unclear.
- It may take time to resolve or remove reviews that appear to be inaccurate or misleading.
11. Mtab – Research and analytics intelligence
mTab is an AI-powered decision intelligence and analytics platform that helps businesses understand consumer behavior, preferences, and trends through powerful survey analysis and data visualization tools. It brings together data from multiple sources to give a complete view, making it especially useful for market researchers and marketing teams.
The platform’s AI-powered solution, mTab Halo, simplifies data prep by cleaning, harmonizing, and unifying diverse datasets for consistent, accurate analysis. Its Halo Reports feature allows teams to crosstab data, explore insights, and build interactive dashboards with clickable charts and custom layouts, making it easy to share findings and support faster, smarter decisions.
Best features
Customizable Dashboards, 3rd-Party Integrations, Data Visualizations, Drag-and-drop Interface
Free trial
- No free trial is available, but a demo can be requested.
Starting price
- Paid: Starts from $35/user/month, billed annually.
Pros:
- It simplifies the workflow and makes exploring and updating data visualizations during analysis easier.
Cons:
- It can be hard to learn initially, especially when following or calculating steps through visual tools.
Other key tools for customer feedback management: Beyond the top picks
Comparing top feedback management software
| Software Name | Features | Free Trial | Pricing |
| Qualtrics | AI-Powered Survey Software, Sentiment Analysis (textiQ), Personalized Responses, CSAT, NPS, Online Purchase Feedback, Website Satisfaction, Advanced Reporting Dashboards, StatsiQ | No | A custom quote can be requested based on features and organization size. |
| VWO | AI-Driven Insights, Smart Question Targeting, Targeted Follow-Ups, Brandable Surveys, AI Summaries, AI-Powered Survey Creation, A/B Testing | Yes | Free Plan: Includes website surveys for up to 5,000 monthly tracked users (MTUs). Paid Plans: Full survey features start at $199/month for up to 10,000 MTUs, billed annually. |
| Zonka Feedback | AI-Driven Platform, AI Survey Builder, NPS, CSAT, Customizable Workflows, Sentiment Analysis, AI Translations & Summaries, Text Analysis, Advanced Reporting, AI Analytics, Automatic Tagging, In-Product Feedback, Website Feedback | Yes | Free: Access to basic & limited feedback features. Paid: Starts at $49/month, billed annually. |
| Survicate | In-Product Surveys, Automated Follow-up Actions, Survey Templates, Website Feedback Surveys, Survey Logic and Automatic Translation, Feedback Widgets, Personalization | Yes | Free: 25 responses, 1 active survey, and 30-day data retention/month. Paid: Starts from $49/month, billed annually. |
| Refiner | NPS, CSAT, Reporting Dashboard, User Segmentation, AI Response Tagging, Workflow Automation, Event Triggers | Yes | Free: Limited to 25 survey responses, 1000 MAUs, and 5000 page views per month. Paid: Starts at $79/month, billed annually. |
| Forsta | Interactive Dashboards, AI-powered Categorization, Mobile Reporting, Infographic Storytelling, Transcription, Exploratory Analysis, Voice Sentiment Analysis, Survey Software, Voice of Customer, Digital Interviews | Info not available | Plans are not available on the website. |
FAQs
It’s a software solution that collects, organizes, analyzes, and tracks customer feedback to inform decisions and improve products, services, or experiences.
Customer feedback management is crucial because it enables businesses to listen to their customers and gather customer opinions, understand their needs and preferences, and improve products, services, and overall experience. This ongoing process supports continuous improvement, resulting in higher satisfaction, reduced churn, and increased revenue.
A customer feedback management system helps businesses collect, organize, and analyze feedback across channels like surveys, reviews, and in-app responses. It turns raw input into actionable insights, enabling teams to identify trends, address issues, and improve customer experience continuously.
Use centralized tools or platforms that log feedback from surveys, support tickets, chats, and reviews, enabling tracking, tagging, and trend analysis.
Tag and categorize feedback by topic, feature, or issue. Use filters, segments, and dashboards to prioritize and assign action items to relevant teams.
Group feedback by impact, frequency, and urgency. Focus on issues affecting customer experience or recurring feature requests that align with business goals.
Look for multi-channel feedback collection, real-time analytics, integration capabilities, ease of use, automation features, and scalability.
Various tools, as discussed, help manage customer feedback in different ways, some focus on collection, others on analysis, or workflow integration. VWO combines feedback collection with behavior analysis and testing, enabling teams to close the loop and complete the optimization cycle within a single platform.
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